After the discovery stage the creation stage engages. Idea generation and concept development workshops are run in the early stages of a project. These collaborative sessions provide opportunities for everyone to provide input.

These rich, idea filled workshops deliver a vast amount of ideas that are allowed to build upon each other. The end result, lots of concepts and challenging thinking not to mention everyone’s brain a little more expanded.

Some of the techniques used through this stage include:

* Brainstorming
* Bodystorming
* User diaries
* Absence thinking
* Chunking
* Reversal
* Storyboarding
* Unfolding
* Visioning

From here initial concepts move through a development process where the concepts are ‘fleshed out’ and ready to be detailed. It is through this development stage that much if the intellectual property is created and the true value of the idea is known.